SEO vs GEO: what marketers need to know about AI search
AI search is changing where influence happens. Here is how SEO and GEO differ, what still matters, and how marketers can adapt without chasing hacks.
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Practical articles about websites, accessibility, Drupal, lightweight technical choices and custom tools. No heavy theory, just clear insights for organisations that want to solve real digital problems.
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When do you not need a CMS for your website?
A CMS is often useful, but it is not always necessary. Here is how to choose the right technical approach for your website, content and team.
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Using ChatGPT or Claude as a CMS? A practical alternative for smaller websites
For many smaller websites, a classic CMS may be more than you need. An AI-assisted static site can offer a lighter way to write, update and improve content.
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Still running a Drupal 7 website? Here’s what to do next.
A practical guide for smaller organisations that still rely on Drupal 7 and need a calm plan for what comes next.
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